• Marketing Strategy, Sales Management, Digital Marketing

Research Interests

  • Marketing Strategy, Sales Management, Digital Marketing
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Babak Hayati, PhD

Associate Professor
Head, Research and Publications

Academic Background

  • PhD, Business Administration -Major: Marketing, Minor: Management- University of Houston, Bauer College of Business, Houston, Texas (USA)
  • Master in Business Administration, Sharif University of Technology, Tehran (Iran)
  • Bachelor of Science in Mechanical Engineering, University of Tehran, Tehran (Iran)

Professional and Academic Experience

  •  Assistant Professor of Marketing, University of Nevada, Las Vegas (2013 – 2016)
  • Assistant Professor of Marketing, University of Colorado, Colorado Springs (2012 – 2013)
  • Marketing Strategist and Consultant, multiple Fortune 500 and startup companies across US and Asia (2013-present)
  •  Marketing Researcher and Consultant, Sales Excellence Institute (SEI), University of Houston, Texas (2008-2012)
  • Marketing Strategy Consultant, Sharif Management Consulting Group, Tehran, Iran (2006-2008)
  • Design Engineer, R&D Department, Saiwan Sanat Company, Tehran, Iran (2004-2005)

Affiliations, Awards, and Honors

  • Winner of the ISBM Doctoral Dissertation Award, 2012
  • Winner of the AMA Sales SIG Dissertation Proposal Competition, 2012
  • AMA Sales SIG Dissertation Award, 1st Runner-Up, 2013.
  • AMA-Sheth Foundation Doctoral Consortium Fellow, Oklahoma State University, 2011


  • Hayati, Babak, and Sandeep Puri. "The impact of organizational social networks on salespeople’s negative headquarters stereotypes." Journal of Business & Industrial Marketing (2020).
  • Sun, Jieqiong, Shijin Yoo, Jimi Park, and Babak Hayati. "Indulgence versus restraint: The moderating role of cultural differences on the relationship between corporate social performance and corporate financial performance." Journal of Global Marketing 32, no. 2 (2019): 83-92.
  • Puri, Sandeep, Shalini Joshi, Shamik Debnath and Babak Hayati. “Welspun India: reputation management after Egyptian cotton misleading.” Journal of Organizational Behavior Education 12, no. 1 (2019): 13-26
  • Hayati, Babak, Yashar Atefi, and Michael Ahearne. "Sales force leadership during strategy implementation: a social network perspective." Journal of the Academy of Marketing Science 46, no. 4 (2018): 612-631.
  • Lam, Son K., Michael Ahearne, Ryan Mullins, Babak Hayati, and Niels Schillewaert. "Exploring the dynamics of antecedents to consumer–brand identification with a new brand." Journal of the Academy of Marketing Science 41, no. 2 (2013): 234-252.
  • Ahearne, Michael, Son K. Lam, Babak Hayati, and Florian Kraus. "Intrafunctional competitive intelligence and sales performance: a social network perspective." Journal of Marketing 77, no. 5 (2013): 37-56.
  • Hu, Ye, Leonard M. Lodish, Abba M. Krieger, and Babak Hayati. "An update of real-world TV advertising tests." Journal of Advertising Research 49, no. 2 (2009): 201-206.

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