Action and Practitioner Orientation


“In our classroom, our primary function is to create an atmosphere that will encourage our students to think more boldly, to talk freely, and to act judiciously.

“We must pique their curiosity. Quicken their memory. Provoke their imagination. Challenge their reason. Prick their pride. Build up their self-respect. Make available to them the opportunity to exercise initiative in class and out. Give them room to grow. Chances to make mistakes. Ultimately, the responsibility to shape their own development.”
- Prof. Gaby Mendoza, President (1978-1986) and Dean (1973-1986)

AIM programs are designed for practicing management in the real world. Real management situations depicted in case studies are used throughout all AIM programs. Research is oriented to the management practices of leading organizations and the insights of practicing managers.  Internships with leading Asian organizations, study tours, international exchange programs, self-directed projects, and the thesis on managing in actual organizations are integrated into the degree curricula, thereby creating the appropriate conditions for learning to manage in the real world.

The Case Method

The case study introduces participants to an actual situation in business which requires a strategic decision. In private study, you will analyze the facts provided in the case to arrive at a series of contingency plans, prior to making a decision. You will next meet with a small group, known as the learning team or case analysis (CAN) group, to present and defend your analysis and decision. At the same time, you will be given the opportunity to analyze and evaluate the decisions of your teammates. A learning team is usually composed of four to six students. Ideally, the membership is spread over the different functional areas of management.

The final stage of the process takes place in the classroom, where all participants discuss the case under the guidance of a professor.

In presenting your conclusions to the class, you must defend your decision while remaining open to the possibility of having to modify this in the face of any new information, analyses, or viewpoints presented by fellow participants.

Overall, the case study will develop in you respect for your own mind and the ideas of others, thereby strengthening your ability to think, communicate, listen, and act―the essential preconditions of leadership.

The cases are also supplemented with readings designed to give you additional information or framework in connection with the topic. Readings may take the form of book references, news articles, research paper, or industry notes.

Other Learning and Teaching Modes

While the case method is the cornerstone of AIM program delivery systems, it is supplemented by other learning and teaching modes such as mentoring and advising; action consultancy/internship; individual, group, and field projects; management games; and participation in conferences and forums.