Action and Practitioner Orientation


“In our classroom, our primary function is to create an atmosphere that will encourage our students to think more boldly, to talk freely, and to act judiciously.

“We must pique their curiosity. Quicken their memory. Provoke their imagination. Challenge their reason. Prick their pride. Build up their self-respect. Make available to them the opportunity to exercise initiative in class and out. Give them room to grow. Chances to make mistakes. Ultimately, the responsibility to shape their own development.”
- Prof. Gaby Mendoza, President (1978-1986) and Dean (1973-1986)

Our programs are designed for practical application in the real world. Case studies used throughout all programs depict real business and management scenarios. Researches conducted in and outside the caseroom are responsive to and reflective of the management practices of leading organizations, and is relevant to practicing managers.

Your learning is bolstered by opportunities outside the caseroom. Internships with leading Asian organizations, study tours, international exchange programs, and self-directed projects, among others, create appropriate learning conditions that will allow you to apply your skills and knowledge to real-world management.

The Case Method

We are one of few institutions around the world that predominantly uses the case method in teaching.

Case studies introduce you to actual business and management situations that you must analyze and to which you must provide a strategic decision. You will study the case individually and then meet in small learning teams where each member takes the perspective of different functional areas of management. You will then come to class to discuss the case and conclusions in the caseroom under the guidance of the professor. You must be prepared to defend decisions while remaining open to new information, analyses, or viewpoints presented by fellow students.

The case method allows you to develop conviction in their own ideas and respect for the ideas of others. These will strengthen your ability to think, communicate, listen, and act efficiently and effectively as a leader.

The cases are also supplemented with readings designed to give you additional information or framework in connection with the topic. Readings may take the form of book references, news articles, research paper, or industry notes.

Other Learning and Teaching Modes

While the case method is the cornerstone of AIM program delivery systems, it is supplemented by other learning and teaching modes such as mentoring and advising; action consultancy/internship; individual, group, and field projects; management games; and participation in conferences and forums.